Designing Sustainable Sanctuary

Client: Selva Sagrada
Project: Brand Identity for a Sustainable Sanctuary in the Costa Rican Jungle
Year: 2025
Tools: Adobe Illustrator, Photoshop

Selva Sagrada is a brand concept for a luxury eco retreat nestled deep in the forest. The visual identity is rooted in richness. Deep, vivid tones that echo the lush wildlife and energy of the land.

The logo centres around two swirling, interconnected “S” forms, a symbol of harmony, balance, and the natural cycles of the earth. This mark is both elegant and organic, reflecting the retreat’s ethos of mindful luxury and deep connection to nature.

A considered mix of serif and sans serif typography adds contrast and clarity. The serif brings grounded sophistication, while the clean sans serif balances it with modern simplicity, mirroring the retreat’s blend of ancient wisdom and contemporary comfort.

Brand assets are brought to life through striking macro photography, feathers, ferns, scales, and skin, capturing the hidden textures of the forest and inviting guests into a world of quiet wonder and reverence.