Rooted Design for Resilient Living

Client: Hamilton Road Green City
Project: Community Brand Development
Year: 2025
Tools: Adobe Illustrator, Photoshop, InDesign, Procreate

I created a bold, accessible brand identity for Hamilton Road, a proposed transit town initiative focused on food sovereignty, sustainability, and local connection. The visual system included a flexible logo, illustration set, packaging, signage, social media assets, and community outreach materials. Inspired by urban gardening and grassroots activism, the design balances utility with warmth—using earthy tones, modular layouts, and approachable type. Clear brand guidelines were developed to ensure consistency across print and digital channels. This identity helped visualise a vibrant, people-first place brand ready for public engagement across posters, event collateral, and digital campaigns.