Client: IHF
Project: Strategic Identity Design for Videographer
Year: 2023
Tools: Adobe Illustrator, Photoshop, Premiere Pro

A London-based videographer and colourist needed a brand identity that reflected his personal style and integrated seamlessly with his visual work. I designed a flexible logo system based on an abstract interpretation of his initials, “I” and “H,” forming a frame that houses his content—usable across social media, video intros, and his website. The design keeps his work central while maintaining a distinct brand presence. A muted primary colour palette, drawn from his cinematography, creates a cohesive aesthetic. The system is designed to scale across digital and motion platforms, supporting consistent visual storytelling.